IS “Swiddleston” campaign just a ploy to snag Bond role?

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Ok Tom, we get the point… You so badly want to be James Bond!

tom-and-taylorI’ve been saying it to anyone who’ll listen since the first pictures of “Swiddleston” – um, that’s short for Swift and  Hiddleston – surfaced in the press. This is just a PR ploy put together by the geeky British actor’s people to help secure the role of Bond!

As someone who understands the power of PR – good press or bad – I instantly recognize it when the machine goes into overdrive.

So when I look at pictures of Tom Hiddleston and his new girlfriend Taylor Swift making their latest rounds in Rome – kissing and holding hands at the Coliseum in front of paparazzi – exuse me if don’t scream: ‘oo-er’!

And if you haven’t already seen them, check out the recent pics of skinny beanpole Tom, posing in his boxers with nowhere to hide his, um, Beretta.

So ridic’!

Even American talk show host Wendy Williams slammed our Tommy as “an opportunist” on her show Monday, adding, “I’d never heard of this guy before – so how do you drum up votes [to become Bond]?”

Hiddleston was spotted with Bond franchise producer Barbara Broccoli in May. And while others rumored to be under consideration to take over for Daniel Craig include Idris Elba and Damian Lewis, outgoing Bond director Sam Mendes recently said, “Barbara Broccoli chooses who’s going to be the next Bond: end of story.”

I recognize a media campaign when I see one because in the past I have been a part of many campaigns just like this; where an agent calls  to beef up the image of a singer, a fashion designer, a big-boobed model who is about to kiss-and-tell or even the odd geeky actor who all of a sudden want to be seen as hot, just to garner them some cheap attention using the tabloids.

I call it playing the “fame-game”… It can also be described as playing with fire.

Tom Hiddleston take note, be careful you don’t wind up shooting yourself in the foot!