BECKS APPEAL: David Beckham Launches New H&M Fashion Campaign in LA!

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David Beckham looked super sexy as he promoted the latest H&M fashion campaign this week. Dressed in a simple black shirt and matching trousers the sporting hero smoldered on the red carpet and was all smiles in a casual button-down shirt and cuffed pants celebrating his new Modern Essentials by David Beckham collection.

david-beckhamThe 41-year-old footie legend has modeled for H&M for years, releasing his first collection with the company in 2012 continuing a long-running partnership (by fast-fashion standards) with the high street giant.

The brand released a new ad for the line starring Beckham and actor Kevin Hart on Sunday. “I loved shooting the first campaign with Kevin [Hart] for H&M so much that we just had to do a sequel. This time we’ve pushed the story even further. I hope everyone likes it, we certainly enjoyed filming it,” Beckham teased.

The new ad involves Becks putting his stamp of approval once again on the retailer’s elevated menswear basics. What Becks wore to the event demonstrates the point of the whole thing: These are the clothes you wear when you’ve spent all your money on a dope pair of shoes, and you wouldn’t mind calling attention them. In a low-key, respectable way, of course!

His particular shoes are the lace-up version of Saint Laurent’s crepe-sole Nevada boot. They are incredibly dope and not cheap either ($795 a pop).

Beckham put them front and center by wearing matching separates in an opposite color and keeping accessories to a minimum. Thanks to the simplicity of the look, and the contrast between the black and tobacco hues, you have no choice but the focus on the boots.

Feel free to pull this same move when you break out your own spend-y fall shoes for the first time this season and you want your friends to take notice. If the shoes in question happen to be black, just go for a lighter shade with the rest of your outfit, like gray or ivory instead.

Conveniently enough, Beckham’s H&M collection has basics in an array of neutral hues. (And we know you aren’t trying to spend $1,000 on every article of clothing in your closet.)

I reckon every guy needs a ‘little black shirt’ in their closet this fall…