Catalina’s Clever Way of Promoting Daddy’s Art

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British model and TV personality Catalina Guirado has found an ingenious way of keeping her late famous father’s art estate alive.

The ex-TFI Friday and I’m a Celebrity: Get Me Out of Here star inherited Juan Guirado’s art estate after he lost his long battle with cancer two years ago.

Catalina found herself in a ‘what to do next’ world, surrounded by a retrospective of incredible work and a pile of Juan’s press clippings on his accomplishments over the years.

Bravely, she decided to turn the sadness from the loss of the father into an immense positive. Thinking outside the box, on where and how she could bring the art to a new and wider audience, Catalina developed two Juan Guirado print scarves: “Enlightenment” and “Apocalypse”, based on the 2012 prophecy.

The scarves themselves are chic and affordable pieces of art, sized 35 x 35 inches and available in silk chiffon for $230 and crepe de chine for $250.

Catalina said: “I discovered my father was a revered artist (I thought he was poor and starving!), who was particularly successful in the 60s in Australia and 70s and 80s in Europe.”

She added: “Juan was one of Spain’s foremost Surrealist/Essentialist artists with books and academic papers written on his major works of the time and his work hanging in 12 museums.”

With collectors such as the King of Jordan and film director, John Schlesinger, Catalina felt compelled to continue Juan’s legacy but knew nothing about the contemporary art world, so she threw herself into the Los Angeles art scene to learn as much as she could.

She said: “It’s strange; I feel closer to him through his death, but I feel he is with me in spirit. He always said he would truly become a famous artist when he died. I’m here to make sure of it; after all I am my father’s daughter!”

And now Cat’s creations go beyond scarves, the innovative beauty also has a line of luxury Juan Guirado print wallpaper and pillows available, with plans to develop the scarves in multiple directions for worldwide distribution. So, watch this space for updates!

For more details visit: juanantonioguirado.net

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