[adrotate group=”9″]
These David Beckham half-naked modelling gigs just never grow old!
The ex-footie ace was inspired by heritage sportswear for his latest line of H&M Bodywear, which has just been unveiled.
This campaign features Beckham modelling the pieces once again – in a marketing move that has (unsurprisingly) proved particularly successful for the hit high-street retailer.
Launching this week, the range includes raglan-sleeve jerseys and henley shirts, vests and trunks – in an all-grey palette. The sexy campaign for the Swedish chain features Becks posing in an old sports changing room, full of “East London atmosphere” and harking back to his early days as a fledgling footballer.
Steamy photos from the shoot appeared on H&M’s Instagram account Monday and Beckham’s official Facebook page early Tuesday. The brooding YouTube video followed soon after.
“I love the heritage athletic style of the new pieces in my Bodywear collection at H&M,”said Beckham.
“The vests, pajama bottoms and raglan-sleeve tops are already wardrobe favourites for me that I know I’ll wear all season long.
“It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots.”
The ‘David Beckham Bodywear’ collection is stocked in the menswear departments of 2,800 H&M stores worldwide, in 49 different countries, as well as online at H&M.com
Go grab some now!
[adrotate group=”8″]
